Marketing
Louisiana political ad uses deepfake to sway votes
Louisiana political ad uses deepfake to sway votes
A political group has created a deepfake ad targeting Mayor Adrian Perkins in north Louisiana in what’s believed to be the first time such technology has been used.
People Over Politics released the anti-Perkins parody ad. In the video, a lookalike ‘student’ who sounds similar and looks similar to Perkins is called to the principal's office after his report card is ‘failing Shreverport’. The principal awards him an F in keeping community safe, creating jobs and laughs when he asks about potential job offers.
The short clip discloses the content is a deepfake and not Perkins. Due to the satirical nature of the content, it is unlikely misleading with comments on social media claiming the commercial was funny. Political deepfakes are a major concern, especially close to election time as voting can be impacted due to digital manipulation.
Year :
2022
Deepfake art demonstrates time and resources required when data isn't 'free'
Deepfake art demonstrates time and resources required when data isn't 'free'
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Two artists have used deepfake videos in a bid to encourage conversations about AV manipulation.
Soft Evidence shows events that never happened by machines trained to lie. An erotic love scene between two women uses face-swapping to depict a moment of consensual queer intimacy.
An original data set was created aligned with their message that "open data sets are not inherently free of problematic issues". To demonstrate the time, labour and resources required when data isn't "free and just there for the taking", a source subject was shot over five days in Mexico City, art directed scenes with a body double and captured facial data.
Who created the deepfake?
Artists Dejha Ti and Ania Catherine
Was the content disclosed as a deepfake?
Yes
Was the deepfake consensual?
Yes
How was the deepfake created?
AI
Computer Vision
Machine Learning
Deep Learning
Year :
2022
China unveils world's first female AI news anchor
China unveils world's first female AI news anchor
China’s state-run news agency, Xinhua released their latest news anchor Xin Xiaomeng, a computer generated model powered by advanced AI technology.
The AI news anchor perfectly delivers her message in Chinese, never missing a cue or stuttering and is based off human newsbroadcaster, Qu Meng. In the video she announces her professional debut will be in March. It’s unknown if she’ll speak in English too.
Who created the deepfake?
Xinhua
Sogou
Was the content disclosed as a deepfake?
Yes
Was the deepfake consensual?
Yes
How was the deepfake created?
Artificial Intelligence
Deepfake Software
Video Editing
Year :
2019
Indian superstar promotes local stores using deepfake technology
Indian superstar promotes local stores using deepfake technology
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In support of small businesses that suffered during covid, Cadbury helped local owners by using India's biggest brand ambassador, Shah Rukh Khan, alongside deep machine learning to show the actor saying names of local stores and brands.
Deepfakes were used to recreate Khan's face and voice to take the local store names in the ads. Different versions of the same ad with local store names were targeted as per the pin code of the viewer, showing them only nearby stores. People were able to create their own version of the ad, allowing any small business owner to promote their stores on social media pages and apps such as WhatsApp.
During Diwali, Not Just A Cadbury Ad gave 'power to the people' to create their own business with the Bollywood star turning into a personal brand ambassador for more than 85,000 struggling retailers using deepfake technology to help local business grow. The campaign yielded unprecedented results such as delivering 22% higher VTRs and 18% higher CTRs. More than 105,000 users logged on to the website to create their own version of the ad. A total of 139k versions of the ad were created which were circulated through WhatsApp and other social media. The personalised campaign won a Titanium Lion award at Cannes Festival.
Who created the deepfake?
Cadbury
Rephrase.ai
Wavemaker
Ogilvy
Was the content disclosed as a deepfake?
Yes
Was the deepfake consensual?
Yes
How was the deepfake created?
Deepfake Software
Video Editing
Rephrase.ai
Wavemaker
Year :
2021
Deepfake of Elon Musk kidnapped used in marketing campaign
Deepfake of Elon Musk kidnapped used in marketing campaign
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A marketing deepfake video of Elon Musk has gone viral online, gaining nearly 1,000,000 views in just a few days.
The clip shows Elon held hostage in a warehouse by real-estate investment startup reAlpha and explains the companies mission along with some satirical jokes. The quality of the deepfake isn’t very convincing but the voice sounds fairly accurate.
The video acknowledges that this isn’t the real Elon Musk and that the parody was created as under Fair Use as entertainment and education on short term rentals and fractional real estate model and that no malice is intended.
Who created the deepfake?
reAplha
Nate Doane
Slack Shack Films
Was the content disclosed as a deepfake?
Yes
Was the deepfake consensual?
No
How was the deepfake created?
Video Editing
Deepfake Software
Video Production Team
Year :
2022
Donald Trump deepfake supports Russian platform
Donald Trump deepfake supports Russian platform
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A fake video which shows Donald Trump claiming he signed up for Russia's version of YouTube has been shared online by pro-Kremlin accounts.
The clip portrays a digitalised-looking and robotic-sounding Trump boasting to return to social media by joining RuTube - a platform he claims offers free speech.
The video was shared by a number of Russian online profiles, including the Moscow News Telegram account, which reaches nearly one million subscribers.
Who created the deepfake?
RuTube account Forever Trump
Was the content disclosed as a deepfake?
No
Was the deepfake consensual?
No
How was the deepfake created?
Deepfake Software
Video Editing
Year :
2022
Mark Zuckerberg’s deepfake speech shines light on power of Facebook
Mark Zuckerberg’s deepfake speech shines light on power of Facebook
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A fake video of Mark Zuckerberg giving a speech about Facebook's power and control of the wider public has gone viral online.
The deepfake, spoken by a voice actor, moves seamlessly and blinks and gestures like Zuckerberg would, making it very realistic, except for his voice. The clip was framed with a news strap and CNBC logo, making it look like something from a TV update.
The art installation Spectre uses deepfake artworks to explore the power of the digital influence industry, technology and their impacts on privacy and democracy. Canny engineers clipped a 21-second segment from the original seven minute video then trained the algorithm as well as videos of the voice actor speaking, and then reconstructed the frames in Zuckerberg's video to match the facial movements of the voice actor to realistically sync.
Despite their intent to use AI media for art, satire and political debate, there still remains concerns around truth, identity and consent, including citing an unauthorised trademark of a news station, which potentially stirred fake news.
Who created the deepfake?
Bill Posters
Daniel Howe
Canny
Was the content disclosed as a deepfake?
Yes
Was the deepfake consensual?
Unknown
How was the deepfake created?
Deepfake Software
Video Editing
Inspired by Face2Face real-time facial reenactment
A proprietary AI algorithm trained on 20 to 45 second scenes of the target face for between 12-24 hours
Year :
2019
Kim Kardashian deepfake mocks fans
Kim Kardashian deepfake mocks fans
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Kim Kardashian has claimed she loves manipulating people for money in a very realistic but fake video posted online.
The deepfake looks and sounds extraordinarily similar to the celebrity, with hand gestures, blinking and side eye glances, and overall mannerisms identically matching her and the moving image work is from the ‘Big Dada’ series as part of the ‘Spectre’ project which includes the Mark Zuckerberg deepfake.
Despite the high quality of the edit and the creator's intent to entertain, Kim didn’t consent and the clip was removed due to copyright infringement from Condé Nast.
Who created the deepfake?
Bill Posters
Daniel Howe
Canny
Was the content disclosed as a deepfake?
Yes
Was the deepfake consensual?
No
How was the deepfake created?
Deepfake Software
Video Editing
Big data
AI
Year :
2019
Belgian Political party circulates Donald Trump deepfake
Belgian Political party circulates Donald Trump deepfake
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A deepfake video of Donald Trump appearing to taunt Belgium for remaining in the Paris climate agreement was posted online by Flemish socialist party sp.a.
The deepfake is poorly edited with a somewhat comical and exaggerated audio of the former US president, whose mouth has not been synced well with the speech. He repeatedly tells the people of Belgium to withdraw from the agreement and also says that ‘climate change is fake, just like this video’ - but that was not translated in the subtitles.
According to a spokesperson, the intent was to encourage the public to act on climate change, but some commenters on the party's Facebook page didn’t realise the video was fake.
Who created the deepfake?
Sp.a AKA Vooruit
Was the content disclosed as a deepfake?
Yes
Was the deepfake consensual?
No
How was the deepfake created?
Deepfake Software
Video Editing
Year :
2018
Obama warns people to not believe everything they see online via deepfake
Obama warns people to not believe everything they see online via deepfake
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Barack Obama has featured in a fake public service announcement made at the White House.
His message to viewers was not to believe everything seen and read on the internet. In it, he also bad-mouths Donald Trump.
BuzzFeed was the chosen PSA platform due to their extensive past reporting on fake news.
Who created the deepfake?
Jordan Peele
BuzzFeed CEO, Jonah Peretti
Was the content disclosed as a deepfake?
Yes
Was the deepfake consensual?
Unknown
How was the deepfake created?
Deepfake Software
Video Editing
Adobe After Effects
FakeApp
Rendering over 56 hours of automatic processing
Year :
2018
Celebrity chef 'brought back to life' in deepfake causes ethical debate
Celebrity chef 'brought back to life' in deepfake causes ethical debate
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A documentary on Anthony Bourdain’s life has sparked a debate over the ethical use of artificial intelligence to bring the late celebrity chef ‘back to life’.
Director Morgan Neville teamed up with a software company to use AI to synthetically create the reading of an email by Bourdain.
Major issues arose when Bourdain’s ex-wife took to Twitter disputing claims of consent - a major concern when resurrecting deceased people. Neville’s comments in a New Yorker interview — “we can have a documentary ethics panel about it later” were regarded as ignorant and dismissive by many.
I certainly was NOT the one who said Tony would have been cool with that. https://t.co/CypDvc1sBP
— Ottavia (@OttaviaBourdain) July 16, 2021
Who created the deepfake?
Morgan Neville
Was the content disclosed as a deepfake?
No
Was the deepfake consensual?
No
How was the deepfake created?
Visual Effects
Deepfake Software
Video Editing
AI software company
Year :
2021
Extinction Rebellion post deepfake of Belgian Prime Minister
Extinction Rebellion post deepfake of Belgian Prime Minister
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During a fake speech uploaded to Facebook, former Belgian Prime Minister Sophie Wilmès made claims that Covid-19 was directly linked to deforestation.
Extinction Rebellion created the deepfake in part of a ‘Tell the Truth’ campaign. The source footage was taken from a national address and techniques were used to synchronise her lip movements in the original video with new segments of voice audio.
The video was sent to Wilmès' office and other Belgian politicians before being published online, where it gained more than 100,000 views within 24 hours on Facebook. It was labelled: A SPEECH FOR SOPHIE WILMES - "THE TRUTH ABOUT COVID-19 AND THE ECOLOGICAL CRISIS" alongside a disclaimer: "Any resemblance to actual persons is intentional. This video may be fake, but the information it contains is genuine."
Who created the deepfake?
Extinction Rebellion
Was the content disclosed as a deepfake?
Yes
Was the deepfake consensual?
No
How was the deepfake created?
Deepfake Software
Video Editing
Year :
2020
Dutch Prime Minister highlights climate leadership in deepfake
Dutch Prime Minister highlights climate leadership in deepfake
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A fake speech from Dutch Prime Minister, Mark Rutte, announcing far-reaching climate measures was published online.
De Correspondent launched the video based on what they believe a Prime Minister who shows what climate leadership could look like.
The Dutch news site disclosed it was a deepfake but said that the video of KlimaatRutte presents real facts, while the real Mark Rutte hides them. Despite the intent to inform, consent was allegedly not used for this video.
Who created the deepfake?
De Correspondent
Was the content disclosed as a deepfake?
Yes
Was the deepfake consensual?
No
How was the deepfake created?
Visual Effects
Deepfake Software
Video Editing
Year :
2021
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American journalist, Bill Whitaker, has explored the power of synthetic media as he watched himself transform to his younger self, 30 years prior.
Using video from the CBS news archives, a computer was trained to learn every aspect of the newsreader's face and wipe away the decades, even altering key aspects such as his moustache.
Who created the deepfake?
Chris Umé
Was the content disclosed as a deepfake?
Yes
Was the deepfake consensual?
Yes
How was the deepfake created?
Deepfake Software
Visual Effects
Video Editing
Year :
2022
South Korea’s first AI-powered news anchor
South Korea’s first AI-powered news anchor
Millions of TV viewers across South Korea tuned in to catch the news with news anchor Kim Joo-Ha’s avatar.
Yet Kim Joo-Ha wasn't actually on the screen. Instead she had been replaced by a deepfake version of herself - a computer-generated avatar copy that imitates her voice, gestures and mannerisms after 10 hours of video and deep learning. Viewers were reportedly informed prior to the headlines on the MBN channel.
Media reported mixed reviews of people being impressed by the realness, yet others were worried the news anchor would lose her job. MBN will continue to use the deepfake for some breaking news reports and confirmed the real Kim is here to stay.
Who created the deepfake?
MBN
Money Brain
Was the content disclosed as a deepfake?
Yes
Was the deepfake consensual?
Yes
How was the deepfake created?
Deepfake Software
Video Editing
Voice AI
Year :
2021
Deepfake of former Italian Prime Minister sparks debate
Deepfake of former Italian Prime Minister sparks debate
Former Italian Prime Minister, Matteo Renzi, was broadcast on TV insulting various Italian politicians.
An Italian satirical news show caused controversy as it broadcast deepfake videos of politicians saying and doing silly things such as inappropriate hand gestures, blowing raspberries and looking unprofessional.
People took to social media to show concern about the realistic simulation, which showed Renzi insulting others. The website acknowledged it was an out-of-the-box episode using Artificial Intelligence but consent was unlikely provided.
Who created the deepfake?
Striscia la notizia
Was the content disclosed as a deepfake?
No
Was the deepfake consensual?
Unknown
How was the deepfake created?
Deepfake Software
Video Editing
Year :
2019