A marketing deepfake video of Elon Musk has gone viral online, gaining nearly 1,000,000 views in just a few days.

The clip shows Elon held hostage in a warehouse by real-estate investment startup reAlpha and explains the companies mission along with some satirical jokes. The quality of the deepfake isn’t very convincing but the voice sounds fairly accurate.

The video acknowledges that this isn’t the real Elon Musk and that the parody was created as under Fair Use as entertainment and education on short term rentals and fractional real estate model and that no malice is intended. 

Who created the deepfake?

reAplha

Nate Doane
Slack Shack Films

Was the content disclosed as a deepfake?

Yes

Was the deepfake consensual?

No

How was the deepfake created?

Video Editing
Deepfake Software
Video Production Team