Louisiana political ad uses deepfake to sway votes
A political group has created a deepfake ad targeting Mayor Adrian Perkins in north Louisiana in what’s believed to be the first time such technology has been used.
People Over Politics released the anti-Perkins parody ad. In the video, a lookalike ‘student’ who sounds similar and looks similar to Perkins is called to the principal's office after his report card is ‘failing Shreverport’. The principal awards him an F in keeping community safe, creating jobs and laughs when he asks about potential job offers.
The short clip discloses the content is a deepfake and not Perkins. Due to the satirical nature of the content, it is unlikely misleading with comments on social media claiming the commercial was funny. Political deepfakes are a major concern, especially close to election time as voting can be impacted due to digital manipulation.